Objective
- To Plan & manage three-day Annual Sales Conference 2015 for Philips PAN India employees.
Strategy
- To Manage end-to-end solutions for Conferencing solutions, Engagement & Content, Artistes & Entertainment, Hotels, Airlines, Venue.
- We planned to hold parallel conferences for all business units as there was a time constraint.
- Careful detailing and execution of Individual Business/Sector were made by Enthuse.
- About 45 buses were deployed to ferry the visitors from the airport and back and for travel within the city.
- The main events were held at the convention centre, where a temporary kitchen was set up by Cinnamon Lakeside in addition to the hotel’s main kitchen, which supplied the bulk of the hot meals less than 250m away.
- Enthuse team were divided into four groups to take care of visa applications, flights, airport transfers, accommodation, arrangements with the convention centre, and other logistics.
Face-off
- More than 1700 employees flew to Sri Lanka & 800 rooms were booked at different hotel sights.
- Bringing in all the guests within 24 hours and flying them out within 24 hours was one of the key challenges.
- Assembling the group in the hotel lobby at the same time for room allotment, made complicated by last-minute name changes in the original room-sharing list.
- This exercise also demonstrated the need for each of the participating hotels to provide a dedicated in-house team.
- The group of Phillips India employees became one of the largest-ever group travels to Sri Lanka, with Walkers Tours pulling out all the stops on its resources.
