Brief
- To drive maximum customers for J6 demo launch and acquire customers by delivering demo sessions of the product.
Creative Strategy
- To pitch the target customers who are coming around the budget of J6 price.
- To promote the product via delivering a demo session and product feature briefing to the customers.
- We sent our 4 representatives in each location to upsell and give a demo session to the showroom visitors.
- On every purchase, the buyer was receiving a free hamper from our side as a thank you reward.
- For promotions, we placed two look walkers with a J6 Placards for capturing maximum eyeballs with 2 salesgirls for a product demonstration.
Result
- Location Covered: 3 different locations, 96 retails (Faridabad, Noida, & Gurgaon )With the activity we increased the number of footfalls and improved the lead of the footfalls for the product demo sessions.
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