Overview
- To introduce variants of Gresstough Tiles from the house of Kajaria Tiles (Ceramic Division)
- To deliver redefined experiences keeping in mind the Grand Launch in Pattaya that happened a year prior
Approach
- Selecting the event location to be Goa! A city full of life, limelight and glamour; aggregating the grandeur.
- Tossing the traditional approach and making the event more experimental
- A Refreshing life-celebrating theme to turn the event into a carnival for all guests.
Face-off
- The event was star struck with the presence of Karishma Kapoor, Gauhar Khan, Shamita Shetty, south sensation – Shubra Aiyappa, Comedian -Raju Srivastava and singer – Jonita Gandhi.
- Mesmerized 500 Dealers.
- Swept sales by 20% more than what was proposed.
