PEPSI December 2024 Pattaya

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Concept
& context

PepsiCo Foods Annual Employee Meet, Pattaya 2022
Client: PepsiCo Foods
Event: Annual Employee Meet
Location: Pattaya, Thailand | December 2022
Scale: 600+ employees | 3 days
Objective
Execute a high-impact annual meet combining business strategy, product launches, employee recognition, and world-class hospitality in an international destination.
Execution
Technical Infrastructure: Deployed 270 LED screens, multiple venues—main plenary hall, pool party area, breakout rooms, and networking zones—creating an immersive visual experience with seamless content delivery and zero downtime.
Multiple Product Launches: Theatrical reveal sequences with synchronized LED choreography, live demonstrations, and interactive audience engagement. Each launch crafted as a "wow moment" with viral-ready content.
Team Building: 3-hour experiential sessions including beach challenges, collaborative activities, and problem-solving exercises fostering cross-functional bonding and leadership development.
Mega Pool Party: Beachfront celebration featuring custom-built stage, DJ, live band performance, traditional Thai dance acts, themed cocktail bars, and tropical cuisine. Pool-side LED screens and spectacular lighting transformed the venue.
Parallel Sessions: Simultaneous breakout rooms for strategy discussions, workshops, and interactive forums with dedicated AV setups.
End-to-End Logistics: Managed visas, flights, airport transfers, 300 hotel rooms, ground transportation, meals, and on-ground coordination for seamless guest experience.
Impact
Successfully delivered a multi-dimensional event integrating technology, entertainment, and flawless operations. Strategic alignment, team bonding, and celebration strengthened organizational culture and brand pride.

KEY FIGURES
& KPIs

  • 55+
    ACTIVE CLIENTS
  • 10+
    INTERNATIONNAL CLIENTS
  • 200+
    CLIENTS TOUCHED
  • 3500+
    PROJECTS UNDERTOOKED